Our retailer site management system, Cascade, gives brands like BMW cost effective control of their digital comms across an entire network of retailers. It does this whilst still allowing them to deliver timely, localised content that’s sensitive to their audiences.
Cascade is perfect for any brand that operates a network
Our white label approach focuses on establishing the needs of your brand, network stakeholders and audiences. This combination of root and branch business and UX analysis establishes a perfect platform on which design can be built.
There’s no guesswork
Work is designed and prototyped using an agile process. It’s then shared with you to ensure maximum collaboration, and tested with key audiences. This saves time over the length of the project, delivering immediate cost benefits for implementation.
Security is maintained through easy management of users
Only people you assign can amend content. Full reporting systems can be installed and it integrates seamlessly with any existing CRM systems.
Responsive design featuring dynamic content and SEO integration
The CMS enables speedy addition of local content in areas of the site predetermined by you. You’ll always enjoy central control of the architecture, design and content of every retail site, to maintain brand consistency.
Future-proof with rapid development
Cascade’s modular system means that new business or technological requirements can be rapidly developed. As your brand and business needs grow, so can Cascade.
As BMW have discovered, Cascade delivers tangible business benefits including:
99% increase in overall leads from 2016 to 2018
24% increase in test drive leads from 2016 to 2018
203% increase in brochure requests from 2016 to 2018
18% increase in average session duration from 2016 to 2018
By utilising Cascade you’ll benefit from consistent brand experiences that readily adapt to local requirements, ensuring relevance and immediacy.
For more information, and to book a demo, get in touch today.